Shipping/Customer damage to photo Prints
I received a returned photo print yesterday; it was 11"x14" printed on Epson Premium Semimatte Photo Paper. The customer had complained that our labels (identifying the image # and Allreds Photo as the photo services supplier) would show through on the front of the photo after it was mounted on wood. That is correct - it would interfere with the quality of the finished product. I will no longer put labels on the back of the photo prints.
I had been placing them on the back of the prints mainly for promotional purposes; if someone happened see one of our photo enlargements or a canvas prints, they could turn it over and see where and what to order. This was effective, because I have had at least 2 repeat orders recently. One had originally been ordered as a photo print, then was re-ordered as a canvas print. The second ordered a canvas print then re-ordered a photo print. We need to find another way to effectively identify our product(s) that won't interfere with the use of the print(s). I never put any marketing materials in with or on products shipped to a customer that I know will be reselling (such as an art dealer or wholesaler).
The second issue on the above mentioned returned photograph is there were creases on the print (both diagonal and horizontal). When I received the print back it was rolled with the printed side facing in. The print was not shipped this way - I always roll it the same way it comes off the printer/media roll - that would be with the printed side facing out. Horizontal creasing is caused by rolling the print in the opposite direction. Many people do this to in an attempt to remove the curl from a print. "Experts" (professionals) don't do this. If you feel you must flatten it, just lay it on a flat area. Be sure to cover it to avoid damaging the print. Diagonal creases on prints and photos are caused by pulling printed materials out of a shipping tube by one corner (of the print). The proper way to remove prints from a shipping tube without causing damage is as follows: While the print is still in the tube, carefully roll it a little tighter/smaller. When there's enough room in the tube, gently remove the print out by sliding the whole roll out at once.
I had been placing them on the back of the prints mainly for promotional purposes; if someone happened see one of our photo enlargements or a canvas prints, they could turn it over and see where and what to order. This was effective, because I have had at least 2 repeat orders recently. One had originally been ordered as a photo print, then was re-ordered as a canvas print. The second ordered a canvas print then re-ordered a photo print. We need to find another way to effectively identify our product(s) that won't interfere with the use of the print(s). I never put any marketing materials in with or on products shipped to a customer that I know will be reselling (such as an art dealer or wholesaler).
The second issue on the above mentioned returned photograph is there were creases on the print (both diagonal and horizontal). When I received the print back it was rolled with the printed side facing in. The print was not shipped this way - I always roll it the same way it comes off the printer/media roll - that would be with the printed side facing out. Horizontal creasing is caused by rolling the print in the opposite direction. Many people do this to in an attempt to remove the curl from a print. "Experts" (professionals) don't do this. If you feel you must flatten it, just lay it on a flat area. Be sure to cover it to avoid damaging the print. Diagonal creases on prints and photos are caused by pulling printed materials out of a shipping tube by one corner (of the print). The proper way to remove prints from a shipping tube without causing damage is as follows: While the print is still in the tube, carefully roll it a little tighter/smaller. When there's enough room in the tube, gently remove the print out by sliding the whole roll out at once.
posted by Diana at 11:04 AM
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